During my 25 years as a Yellow Page consultant, I've looked at 1000's of ads and consulted with every type of company imaginable. So I consider myself to be somewhat of an expert when it comes to determining what makes a successful Yellow Page advertisement. It begins with the placement. Is it easy to find? For example, if you are a plumber selling

Ask around. Ask your friends, ask your neighbors and get referrals. Nothing is more powerful than the testament of someone who has had a local plumber in their home and can speak to his/her capabilities.Choose a good contractor with both plumbing and construction skills who can work around tough problems because not all plumbing jobs go smoothly. A